Hi, I’m Ianna — and I’ve spent years behind the curtain of the fitness industry. I’ve launched gym brands into new markets, coached owners, rebuilt failing locations, and trained sales teams across the U.S. and beyond.

But the more I tried to shift things from the inside, the more I saw how deeply broken the system really was. Sales quotas always came first. Pressure tactics were baked in. And even the most well-meaning reps were never trained to lead with empathy.

So I left — and built something better.

GymSeek is how I help people find fitness on their terms. It’s independent, transparent, and built for real people — not commissions. No scripts. No shady agendas. Just honest guidance, real support, and expert insight to help you choose a gym that actually fits your life.

And as a mom? I’m more committed than ever to making the fitness world more supportive, more inclusive, and more human — one gym journey at a time.

I built GymSeek for you — but also for my daughter.
Because one day, I want her to know I took my shot at changing the status quo. That I didn’t just accept “how it’s always been” — I built something better. Something human. Something that puts people first.